So, like any smart marketer, you’re analysing your customer’s behaviour across touchpoints and using that to tailor your marketing messages to...
Published on 2 Mar 2017
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Ok, so you have collected a tonne of data. You’ve further segmented it according to certain parameters and now perhaps you have started target...
Published on 6 Feb 2017
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Today after 18 years in the Digital Marketing space, we’re flying a new flag! Our refreshed story comes with a new logo, a new tagline, ...
Published on 18 Jan 2017
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“Wow”, “Awesome”, “Kya Baat Hai..!” When do you think you get to hear these words from your customers? Let us think about it! Sometime back, I...
Published on 8 Dec 2016
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Transactional emails, unlike promotional emails, contain information that a user really wants or needs. Triggered from a process or transactio...
Published on 8 Dec 2016
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Our country has seen some dramatic developments in the digital marketing space, particularly for consumer brands. The market is intensely comp...
Published on 8 Dec 2016
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Did you rush to the ATM last evening? Were you glued to news channels? Were you pondering on how would you spend a cashless day? Indians exper...
Published on 8 Dec 2016
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To start with, let us understand the basic definition and meaning of the above used Jargons and what should be defined first in order to start...
Published on 8 Dec 2016
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Last weekend, I attended a friend’s house warming party. Over dinner, he was sharing that till a couple of years ago, how he hardly had any pl...
Published on 8 Dec 2016
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Transactional emails are automated mails that get triggered by certain transactions. So, be it confirmation mails sent immediately after shopp...
Published on 8 Dec 2016
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Customer connects monthly
Events handled monthly
Emails sent monthly
SMSes sent monthly
