Blog

Insights & thoughts to stay updated with latest in marketing technology

Harnessing the Power of Transactional Emails

The most difficult task for any business, online or offline, is ‘acquiring customers’. Organisations spend millions of dollars in adver...

Sabir Shaikh
September 19, 2017
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Why Email Deliverability is Vital for Every Email Marketing Strategy?

If your local takeaway place delivers food to your place correctly, and if all this happens quickly and without any glitch, then its delivery is do...

Tejas Pitkar
September 14, 2017
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15 Ways BFSI Sector can Benefit from Browser Push Notifications

It’s been years that I actually visited a bank or met an agent to enquire about mutual funds, ULIPs home loans, or credit cards. Everything i...

Ritu Poddar
September 12, 2017
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Create Smart Segments Through Analytics

My friend often checks out gardening products like flower pots, fertilisers, plants, and decorative items. She has a dream of having her own small ...

Kunal Sakariya
September 7, 2017
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Top 6 Qualities of Marketing Technologists [Men of Technology]

Traditionally, the marketing and advertising experts were highly innovative in coming up with ideal plans for building product interest and gaining...

Siddhesh Rane
September 6, 2017
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66 Most Important Metrics Every Marketer Must Measure Across Channels

A friend of mine is on a weight loss program, following a strict diet and exercise regime. He maintains a detailed chart of how much calories he co...

Ankur Dave
September 5, 2017
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The Power of Personalised Emails

According to a survey conducted by McKinsey as early as 2014, “E-mail is a significantly more effective way to acquire customers than social media ...

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Marketing Automation: Today and Tomorrow!

Marketing Automation is a buzzword in the marketing technology space today. We often talk about automation in the context of making our mundane mar...

Sanjay Tarafdar
August 17, 2017
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Browser Push Notifications – More Powerful Than Ever!

Browser Push Notifications (BPN), no marketer is unaware of the immense capability it has as a channel. This channel has carved out a special place...

Ritu Poddar
August 16, 2017
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Dig Deeper: How HelloTravel used Netcore Smartech to Boost Customer Engagement by 115%

User-Friendly Technology. Commendable Support. Remarkable results A leading online marketplace, HelloTravel offers amazing travel packages and holi...

Forum Sheth
August 9, 2017
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11+ Billion

Customer connects monthly

30+ Billion

Events handled monthly

7+ Billion

Emails sent monthly

3+ Billion

SMSes sent monthly