Too much of anything is NOT good â especially when it doesnât do much for you!! Those of you whoâve been active subscribers to newsletters an...
Published on 7 Aug 2012
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India has one of the highest mobile penetrations in the world. A report by McKinsey & Company suggests that India could become the first mobile...
Published on 30 Jul 2012
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Emergic MassMail crossed a massive 150 crore email volume in June 2012. There has been a 50% jump in the volume within a short span of 4 months! Fe...
Published on 30 Jul 2012
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We carry mobile phones with us at all times. We do business, stay in touch with friends and even use mobiles for entertainment. The basic nature of...
Published on 20 Jul 2012
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Even as the Indian Internet advertising market touches Rs 1,000 crore (about 4% of the overall ad-spend in India), the options for digital advertis...
Published on 4 Jul 2012
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We see competition as enabler of market growth. Lot of Indian & foreign players are entering the digital marketing space, which is a positive s...
Published on 2 Jul 2012
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When I started the discussion around the email maturity model with my wife, Madhumita, her instant reply was, it is usually applied in the context ...
Published on 8 Jun 2012
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Friday evening would be an experience for a digital consultant was not my expectation when I attended 3rd email marketing round table in Bangalore ...
Published on 29 Aug 2011
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Customer connects monthly
Events handled monthly
Emails sent monthly
SMSes sent monthly
