Blog

Insights & thoughts to stay updated with latest in marketing technology

Being the change they want to see: Best quotes from top Indian marketers

In the present day and age of digital disruption, marketers are optimising several tools to listen to their customers to deliver impactful, hyper-p...

Pushkaraj Phule
July 31, 2018
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Seamless integration NOW made EASY with Smartech PLUGINS!

Your favourite AI-powered multi-channel marketing automation platform just became way easier to integrate One of the major challenges you as a mark...

Pradyut Hande
July 24, 2018
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Netcore’s Bothra, on the role of marketing as a business driver

Marketing is one of the leading business functions that has been able to demonstrate the varied advantages of deploying new age technologies. Marke...

Zalak Bhavsar
July 23, 2018
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The French (& our #Analytics) Have it!

The goal was never to brag. What to do when the world sides with the underdog and technology with the erstwhile world champion? That was the dilemm...

Zalak Bhavsar
July 16, 2018
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France or Croatia – Who’s taking the World Cup home?

FIFA World Cup 2018 landed us a battery of surprises but none greater than the entire world supporting one football team only – The Wild Boars of T...

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The State & Art of Browser Push Notifications: A Comprehensive Report From an Indian Pe...

It has been 2 years since Browser Push Notifications were ‘launched’, following the first roll-out of web push notifications by Apple i...

Kumar Rahul
July 10, 2018
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How to Retain your App Users using AI!

Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of...

Pritama Sarkar
June 25, 2018
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Looking at AI adoption at your organisation? We’ve compiled a checklist of all the cru...

‘85% of executives believe AI will change business, but only 20% of the companies are using it in some way, and just 5% make extensive use of...

Debapriya Das
June 21, 2018
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AI is Marketer’s Strongest Ally Today

You can wait for AI. AI won’t wait for you. Any growth marketer today will tell you this. AI is playing a pivotal role in enabling marketers to mak...

Zalak Bhavsar
June 8, 2018
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In a Consumer-driven age, India finds its own Martech evangelists

Marketing is today at the forefront of a major tech disruption catalysed by an explosion of Internet-based technologies. Brands today want to go wh...

Zalak Bhavsar
May 31, 2018
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