The most important thing for a business is what its customers want to hear. Where content is the king businesses make no mistake to craft a persona...
Published on 6 Jun 2017
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In the expert view series, today we have a podcast for you, featuring Meera Iyer, Head of Marketing at BigBasket – an online grocery shopping and s...
Published on 5 Jun 2017
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As we promised you while revealing the first expert view by Amit Shah, President & Country Head at YES BANK, on the upcoming B2C Marketing Auto...
Published on 4 Jun 2017
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As, India’s B2C Marketing Automation Report is going to be released soon, here’s bringing to you some of the experts from leading B2C brands across...
Published on 3 Jun 2017
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Indian consumer landscape is incessantly evolving and B2C marketers are battling to offer consumers with the most unique, captivating experiences –...
Published on 2 Jun 2017
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The age of hyper-digitisation is here! Modern customers are going pro-digital and are less often seen sauntering at the shopping malls. So does tha...
Published on 1 Jun 2017
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Brands have ramped up their messaging, expecting more interaction and information from the increasingly distracted customers. But modern customers ...
Published on 30 May 2017
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Recently, a lot of brands from banking and financial industry have been leveraging Browser Notifications as a customer engagement channel, and it’s...
Published on 25 May 2017
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Usually on my way back home, I often browse ecommerce websites checking out new arrivals, fashion trends, latest book releases, and so on. One day,...
Published on 18 May 2017
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We’re here to say that email is here to stay! To make our case, let’s begin with a few (hopefully) impressive statistics: • Nearly 2.6 billion peop...
Published on 12 May 2017
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Customer connects monthly
Events handled monthly
Emails sent monthly
SMSes sent monthly
