How to measure ROI of Marketing Technology?

The original article was published by Research NXT.

Have you listened to the podcasts we’ve been sharing since the release of B2C Marketing Automation Report India 2017?

Here’s one more! In this podcast, we have VeerChand Bothra, Chief Innovation Officer at Netcore in conversation with Santosh Abraham, Lead Analyst at Research NXT.

During his conversation, he talks about the following:

1. 1. How Marketing Technology has evolved over the last 2 decades in India?
2. 2. When should an organisation start measuring ROI of its Marketing Technology?
3. 3. Which are the best practices which define effective ROI measurement?
4. 4. Which are the different levels of analytics in marketing automation space? And what are its adoption patterns in India?