Using Actionable Analytics to Re-engage the Customer As one of India’s leading aviation companies, GoAir does a pretty amazing job of operating 230...
Published on 11 Mar 2018
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These are interesting times. An open letter to the Modern Marketer… Hey marketer, What’s marketing today if not a cat & mouse game betwee...
Published on 9 Mar 2018
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Cross-channel marketing automation & consumable data are the two powerful mantras “ALWAYS” is the answer you get if you ask a marke...
Published on 22 Feb 2018
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Do great things! When you’re into the highly competitive world of e-commerce, you must do great things just to survive. Let’s give you not one, not...
Published on 19 Feb 2018
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Accelerated Mobile Pages (AMP) has been around for some time now, a technology that is used to improve mobile page performances. Here is the good n...
Published on 15 Feb 2018
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Analytics-enabled marketing is your right step in the right direction: The time is now! Data analytics is at the heart of all the technology-driven...
Published on 31 Jan 2018
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Today, ‘Conversation marketing’ is the talk of the town. New concept? Not really. More like old wine, new bottle. It’s just that this bottle is muc...
Published on 19 Jan 2018
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2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first c...
Published on 12 Jan 2018
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How will you identify the right customer? As a marketer, how will you map your customer’s journey? How to target them as specifically as poss...
Published on 5 Jan 2018
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As we draw close to the end of 2017 here’s one last infographic from us. But this one will help you set your sails for the coming year. Read ...
Published on 27 Dec 2017
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Customer connects monthly
Events handled monthly
Emails sent monthly
SMSes sent monthly
