Gmail as an MSP has been known for constantly introducing changes and this time its to do with Inbox delivery. Gmail being one of the most dominant...
Published on 25 Jun 2014
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Hope my earlier write up brings out a sense of urgency to start segmenting and to amend the style of communication and in case you still donât fe...
Published on 20 Jun 2014
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Mobile internet users are estimated to reach 185 million by June 2014. More email is read on mobile than on desktop but brands have not responded t...
Published on 11 Jun 2014
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Importance of subject line to re-engage subscribers In the first part of this 2-part series on re-engaging the inactive subscribers, we showed valu...
Published on 2 Jun 2014
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The inactive email subscribers are hard to ignore, at least by their sheer numbers. We see brands having a significant part of email list, almost h...
Published on 27 May 2014
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There has been much hype on social media replacing email marketing but the fact is it is the synergy of these two powerful mediums that drives extr...
Published on 16 May 2014
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Let me start with a quote by David Ogilvy: “What really decides consumers to buy or not to buy is the content of your advertising, not its fo...
Published on 29 Apr 2014
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Risk comes from not knowing what you are doing. And in case of email marketing, not knowing what others can and are doing also adds to the risk. MS...
Published on 19 Apr 2014
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You all must be aware about the infamous Heartbleed bug1. For those who arenât, hereâs the scoop. Detected early this month, it is a security b...
Published on 17 Apr 2014
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Earlier, subject was the knight in the shining armour for email campaigns. The reason mails got opened. But, all this is set to change with Gmailâ...
Published on 4 Apr 2014
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Customer connects monthly
Events handled monthly
Emails sent monthly
SMSes sent monthly
