What is going wrong with a campaign that has good open rates but low click through rates? While 2014 saw the highest open rates, the average click ...
Published on 3 Feb 2015
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Innovation has become a necessary evil in email marketing. It is now like an unavoidable battle that every email marketer is fighting and you need ...
Published on 3 Feb 2015
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In my previous blog, I explained the newly added segment of Template Gallery in our Email Marketing platform EMM. I listed how you can leverage the...
Published on 15 Dec 2014
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Every email marketer, before getting down to the real business of engaging customers and prospects with emails, encounters many hurdles in terms of...
Published on 15 Dec 2014
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Letâs talk about call-to-action (CTA) buttons â the make or break your email conversions. As an email consultant, I have come across call-to-ac...
Published on 26 Nov 2014
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Commerce is rapidly growing in India with several players using email marketing to win consumersâ heart. So, as an eCommerce marketer, what shoul...
Published on 20 Nov 2014
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Prominent marketing professionals have remarked that any technology is only as good as the marketerâs strategy; the same is true for triggered em...
Published on 12 Nov 2014
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âWe are doing everything right and yet our open rates are dipping. What went wrong?â asked the Marketing Head of a well-known brand. The questi...
Published on 5 Nov 2014
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For a long time a misconception was there that email is dying as other digital marketing mediums like social media and mobile marketing are gaining...
Published on 30 Oct 2014
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You heard about it many a times and often felt itâs overrated. Yes I am referring to that part of your marketing email where you tend to spend th...
Published on 21 Oct 2014
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Customer connects monthly
Events handled monthly
Emails sent monthly
SMSes sent monthly
