Transactional Emailing: In-house or Professionally Managed Services?

In addition to enhancing customer experience, the single biggest benefit of transactional emails is the platform they provide for cross-selling and...

Sabir Shaikh
July 11, 2017
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What is late binding?

Imagine, you are single and happy and you suddenly discover the connection of your life while walking down an aisle of cereals. You would certainly...

Siddhesh Rane
July 6, 2017
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How can Cross Channel Funnels change the way you look at Analytics!

A problem well stated is half solved. Funnel Analytics helps you identify the problem. Only if you know where your contacts drop out, you can figur...

Ritu Poddar
July 5, 2017
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Are you nurturing your leads well?

Imagine, during a flight, you meet an awesome web designer. Both of you have a great conversation and exchange cards. But you have no communication...

Ritu Poddar
July 4, 2017
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How to Adopt and Use Different MarTech Tools in tandem?

The original article was published by Research NXT. Before our expert’s view series comes to a close of, here’s the last conversation featuri...

Forum Sheth
June 30, 2017
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Leveraging Digital and E-commerce to build an Iconic Brand

The original article was published by Research NXT. Did you listen to the latest podcast we shared recently? Today we have yet another industry lea...

Forum Sheth
June 29, 2017
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Have you built a “LAKSHMI” in your Accretion Marketing Campaigns?

Have you all recently visited any branch of City Union Bank? I happened to visit one and it was a brilliant, refreshing experience interacting with...

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What you should know before evaluating Marketing Automation?

The original blog was published by Reasearch NXT. It’s pouring downloads at Netcore since the release of B2C Marketing Automation Report Indi...

Forum Sheth
June 27, 2017
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How to Measure the Success of Your Transactional Emails?

This blog is for those people who consider transactional emails as a small fish in a big pond. Why would you not track the success of your transact...

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How to leverage Marketing Technology with agencies?

The original article was published by Research NXT. In a conversation with Santosh Abraham, Lead Analyst at Research NXT, Molly Kapoor, Head of Mar...

Forum Sheth
June 26, 2017
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11+ Billion

Customer connects monthly

30+ Billion

Events handled monthly

7+ Billion

Emails sent monthly

3+ Billion

SMSes sent monthly