A friend of mine is on a weight loss program, following a strict diet and exercise regime. He maintains a detailed chart of how much calories he co...
Published on 5 Sep 2017
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Marketing Automation is a buzzword in the marketing technology space today. We often talk about automation in the context of making our mundane mar...
Published on 17 Aug 2017
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Browser Push Notifications (BPN), no marketer is unaware of the immense capability it has as a channel. This channel has carved out a special place...
Published on 16 Aug 2017
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User-Friendly Technology. Commendable Support. Remarkable results A leading online marketplace, HelloTravel offers amazing travel packages and holi...
Published on 9 Aug 2017
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Today I’m going to talk about one of our award-winning client campaigns that recently made it to CMO Asia Awards for Excellence in Branding a...
Published on 3 Aug 2017
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Few years ago, SMS marketing was the buzz word. But with increasing TRAI regulations and interconnect charges, it lost the steam. Then, email marke...
Published on 2 Aug 2017
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What is the very first thing you do as soon as you wake up? Most of us check our mobile phones. Don’t we? We carry the phone with us wherever we go...
Published on 26 Jul 2017
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While e-commerce is growing by leaps and bounds, the importance of keeping the customers engaged is also becoming critical. Thanks to the ever-evol...
Published on 25 Jul 2017
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Imagine you visit a shop for the first time, and you are given the most special treatment by the salesperson and the shop owner. They talk to you i...
Published on 20 Jul 2017
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“What types of contact data do you get?” This is a question I usually ask when I meet the clients. And mostly their reply is “a v...
Published on 13 Jul 2017
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Customer connects monthly
Events handled monthly
Emails sent monthly
SMSes sent monthly
