Indiaâs e-commerce market grew at a staggering 88% in 2013 to $16 billion and is estimated to reach $56 billion by the next decade, driven by the...
Published on 16 Jul 2014
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Google says âMake users love your emailâ. This statement is quite simply put but tough to crack. Could we indeed quantify love and measure how ...
Published on 10 Jul 2014
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Finally, we officially release the trends in email marketing for the year 2014. The first ones to hear about it at the start of the year were the o...
Published on 5 Jul 2014
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Gmail as an MSP has been known for constantly introducing changes and this time its to do with Inbox delivery. Gmail being one of the most dominant...
Published on 25 Jun 2014
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Hope my earlier write up brings out a sense of urgency to start segmenting and to amend the style of communication and in case you still donât fe...
Published on 20 Jun 2014
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Importance of subject line to re-engage subscribers In the first part of this 2-part series on re-engaging the inactive subscribers, we showed valu...
Published on 2 Jun 2014
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The inactive email subscribers are hard to ignore, at least by their sheer numbers. We see brands having a significant part of email list, almost h...
Published on 27 May 2014
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There has been much hype on social media replacing email marketing but the fact is it is the synergy of these two powerful mediums that drives extr...
Published on 16 May 2014
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Let me start with a quote by David Ogilvy: “What really decides consumers to buy or not to buy is the content of your advertising, not its fo...
Published on 29 Apr 2014
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Risk comes from not knowing what you are doing. And in case of email marketing, not knowing what others can and are doing also adds to the risk. MS...
Published on 19 Apr 2014
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Customer connects monthly
Events handled monthly
Emails sent monthly
SMSes sent monthly
