Prominent marketing professionals have remarked that any technology is only as good as the marketerâs strategy; the same is true for triggered em...
Published on 12 Nov 2014
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âWe are doing everything right and yet our open rates are dipping. What went wrong?â asked the Marketing Head of a well-known brand. The questi...
Published on 5 Nov 2014
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For a long time a misconception was there that email is dying as other digital marketing mediums like social media and mobile marketing are gaining...
Published on 30 Oct 2014
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You heard about it many a times and often felt itâs overrated. Yes I am referring to that part of your marketing email where you tend to spend th...
Published on 21 Oct 2014
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Email marketing is transforming each day. Now, just knowing the nuances is not enough; planning and implementing it in the right way is whatâs go...
Published on 15 Oct 2014
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Newly discovered security bug âShellshockâ, more widely known as the âBash bugâ is the latest security threat potentially affecting million...
Published on 14 Oct 2014
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Everyone eyes it but only the chosen few get through. With tamed horses as its troop of filters, it allows none but the best emails to conquer the ...
Published on 26 Sep 2014
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Gone are the days when email marketers used to send planned campaigns in the name of email marketing and land straight into their customerâs inbo...
Published on 17 Sep 2014
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Email marketing is still relevant for successful digital marketing; contrary to some misconceptions that it is being replaced by social media or so...
Published on 5 Aug 2014
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We recently concluded our multi-city email marketing workshop series on âMission 365 â Right Content, People and Timeâ in Delhi. The workshop...
Published on 1 Aug 2014
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Customer connects monthly
Events handled monthly
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SMSes sent monthly
