Best Practices on product innovation with Marketing Technology

B2C Marketing Automation Report India 2017 is about to be released. So before it’s out, here’s one more expert sharing his expectations from the report.

In this podcast, Abhishek Gupta, Sr. Vice President and Head – Marketing at Edelweiss Group shares his wisdom on managing marketing in a 21-year-old innovative financial company.

He explains how he has divided the total target customers into different categories on the basis of demography and behaviour. He also shares the tools which he has adopted in his marketing strategy and the challenges he faced while implementing it. During the discussion, Abhishek throws light on the need of enrichment of data and a unified view of the customer. He strongly feels, there is a need of learning and development at the senior level of marketing. He also shares the best practices which all marketers must know before implementing Marketing Automation in their organisations.

Stay tuned to our blogs! The report will be out SOON!

The original blog was published on researchnxt.com.