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Too much of anything is NOT good

Too much of anything is NOT good – especially when it doesn’t do much for…

Mobile Marketing: Will smart phones change the game?

India has one of the highest mobile penetrations in the world. A report by McKinsey…

Milestone Moment: netCORE’s email marketing product crosses 150-cr volume in June 2012

Emergic MassMail crossed a massive 150 crore email volume in June 2012. There has been…

Mobile Marketing Ideas: Mobile Marketing Opportunities and Possibilities

We carry mobile phones with us at all times. We do business, stay in touch…

Digital Marketing Options Proliferating

Even as the Indian Internet advertising market touches Rs 1,000 crore (about 4% of the…

COO Speak: Top Digital Trends & Ways to Bring Digital Media to the Forefront

We see competition as enabler of market growth. Lot of Indian & foreign players are…

Email Maturity Model

When I started the discussion around the email maturity model with my wife, Madhumita, her…

Experience @ 3rd Email Marketing Round Table

Friday evening would be an experience for a digital consultant was not my expectation when…