Gmailâs latest avatar â Innovation at its best
The new Gmail inbox has been the buzz in the market from the time they…
Yahoo! is terminating old Email IDs â Is everyone listening?
If you are one of the marketers who is targeting old Yahoo! Email IDs? Itâs…
Reactive content : Right message, Right person, Right time
Magic! Most of us believe it is fantasy, some of us want to believe it…
Gmail Trying to Trouble Marketers: Introducing a New Inbox.
After the ISP conference where Gmail announced his multi-layered filters, they still donât seem to…
Giving Voice to Mobile Marketing
About a month ago, my father came up to me with a gleaming smile and…
ISP Conference Meet for 2013 â Gmail dominates the session
One fine morning I was just strolling down an alley heading back home from my…
Whatâs so special about âWelcome Email Programsâ?
Recently I visited my old circle of friend â people I had lost touch with…
How well do you know your email?
Last weekend I caught-up with my MBA batch mates. And as you might have guessed,…
Email Marketing lessons from Railway TCs
Like most residents of Mumbai, I take the infamous Western Railway trains to work. The…
Common mistakes CIOs/CXOs make with Email Marketing
âMistakesâ is too harsh a word to be used in this context. Many a times…