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Leverage innovation in email content for better engagement

If you want something you've never had, you must be willing to do something you've…

3 things to make your emails click friendly

What is going wrong with a campaign that has good open rates but low click…

Upcoming Webinar – 5 Innovations in Email Content

Innovation has become a necessary evil in email marketing. It is now like an unavoidable…

INTRODUCING TEMPLATE GALLERY AN EMAIL BUILDER TOOL FOR MARKETERS (PART 2)

In my previous blog, I explained the newly added segment of Template Gallery in our…

Introducing Template Gallery An Email Builder Tool for Marketers (Part 1)

Every email marketer, before getting down to the real business of engaging customers and prospects…

5 tips to make your subscriber take action on email

Let’s talk about call-to-action (CTA) buttons – the make or break your email conversions. As…

Attention eCommerce Marketers! Move beyond Batch & Blast Email Marketing

Commerce is rapidly growing in India with several players using email marketing to win consumers’…

A sneak peek in our upcoming webinar – ‘How can triggered emails double ROI for eCommerce’

Prominent marketing professionals have remarked that any technology is only as good as the marketer’s…

7 ways to put the spark back in your emails

“We are doing everything right and yet our open rates are dipping. What went wrong?”…

Journey of Email Marketing through Subscriber Lifecycle

For a long time a misconception was there that email is dying as other digital…