Time to Go DIGITAL – with the ban of Rs. 500 and Rs. 1000 currency
Did you rush to the ATM last evening? Were you glued to news channels? Were…
Running an Email Marketing campaign for ROI? Follow the 3 Major Goals & its KPIs.
To start with, let us understand the basic definition and meaning of the above used…
Good Acquisitions, Better Engagements – Best Returns!
Last weekend, I attended a friend’s house warming party. Over dinner, he was sharing that…
3 Reasons Transactional Emails are important for your business
Transactional emails are automated mails that get triggered by certain transactions. So, be it confirmation…
Experience Marketing Transformation at NASSCOM’s MarTech 2016
As a leading Marketing Technology Company, that helps brands & enterprises deliver meaningful experiences to…
Thought Leaders on Personalisation
Personalisation has moved beyond customising the message with customer's name and other details to personalising…
Automated SMS campaigns for Relevant and Personalised Targeting
SMS has established itself as a powerful, non-invasive channel to communicate with your customers. SMS…
Demonetisation: A marketing opportunity for digital payment companies
Although the government's recent move to demonetise Rs. 500 and Rs. 1000 notes have left…
Enhancing Customer Experience with Transactional Email
More and more enterprises across the world are shifting focus towards transactional emails from marketing…
How to Retain & Win Back Unsubscribes to your list? (Part II)
1. Adding Dynamic Retargeting / Remarketing tags to your Un-Subscribe Page: If you are using…