[Infographic] The State of Marketing Automation in India, 2017

As India is rapidly evolving in terms of Marketing Automation Solution (MAS) providers, B2C Marketers, specifically, are tapping into the power of automation to create new efficiencies and optimise their communication efforts to focus on their consumers. The recently launched B2C Marketing Automation Report India  2017 explores how Indian marketers have currently adopted MAS, defined the ROI parameters and identified challenges as well as benefits while implementing MAS. Here’s a glimpse of the report studies.

Take a look at the TOP 6 key takeaways:

Grab your copy of the B2C Marketing Automation Report India 2017 to understand the current state of MAS adoption in Indian B2C organisations, identify most commonly used features, drivers and restraints and get insights on pricing models, ROI measurement and challenges while implementing MAS.