Published by Forum Sheth on June 1, 2017
The age of hyper-digitisation is here! Modern customers are going pro-digital and are less often seen sauntering at the shopping malls. So does that mean the foot traffic in stores has shrunk because of the digital accessibility? Most certainly, NO! Because one thing that the online stores do not offer but these brick-and-mortar stores do is- in-person interaction. The affinity to see, touch, and try things before making a purchase is something customers still have in the e-shopping era.
And because of this, the customer’s purchasing exercise has dramatically evolved and has become even more complex for the marketers. For instance, before buying a handbag, a customer would look for some handbags on her mobile app while on her way back home, read some reviews on her laptop at home, and then, indulge in her own activities. The next day she would shortlist some options, and finally decide to purchase the bag from a brick-and-mortar store.
What if you could send her a mobile push notification featuring a special discount on the same handbag, before she buys it from the store. Or what if she would be welcomed and showed the same handbag which she must’ve added to her cart in her mobile app?
Sounds a little complex, is it?
Here’s how you can easily give your customer an experience that’s linear wherever she is – on digital or physical touch-points!
Merge your customer’s online and offline data!
An online offline synergy equips the marketers to engage with customers with befitting, action-based communication EVERYWHERE – in stores, on your brand property, and all other digital as well as physical channels.
Introducing Online-Offline API!
The recently launched constructive feature in Netcore Smartech lets you collate all the online and offline activities of your customer and house this data on a single centralised platform.
The online-offline API enables you to:
With this, marketers are empowered to:
The API integration is quite simple and we can help you do it in no time”
Whether it’s an identified customer with past purchases or an anonymous visitor who has come to your brand property for the first time, you can tie their online as well as offline data to Netcore Smartech. Not just that, the feature also allows you to keep track of the source where the customer performed the activity – whether it was on the website or an app or at the POS and so on. Also, there’s no limit to the volume of data you integrate with Netcore Smartech, as we understand the data that is pouring today is voluminous and it can definitely be used to drive conversions (given that you tap into the right data).
Have some doubts? Here are the answers to some FAQs:
No! It’s simple and easy. Moreover, we do it for you!
When you integrate your customer data with Netcore Smartech, it’s always encrypted and exactly as it should be – Private!
Yes! Our infrastructure is absolutely scalable. You can customise your integration according to what your business demands.
So, make the next move – link your customer’s offline world with the online and break new grounds in the challenging customer engagement economy. Personalize your content while bridging the physical and digital worlds!
If you’re looking to provide the best of both worlds to your customer, get in touch with our Marketing Technologist today!
Forum is a Content Writer at Netcore. She traverses her writing journey with a sole motto "Learn to Write, Write to Learn".
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Forum Sheth