Netcore wins Gold for India’s Best Email Marketing Campaign at IAMAI’s 6th IDA

Netcore has been named as Gold winner for Best Email Marketing Campaign in the Digital Advertising category at the prestigious 6th India Digital Awards by IAMAI. This is the second consecutive year that Netcore won for Email Marketing at these awards. The winners were announced at the flagship annual event of IAMAI a€“ India Digital Summit, one of the largest annual gatherings of the Digital Ecosystem in the country.

The award function held on the 10th of February, 2016 in New Delhi is in recognition to the efforts of organizations and professionals who have achieved new benchmarks in connecting the brand and the consumer on the digital front.

The award winning email marketing campaign was for our client Biba Apparels. Ethnic wear brand Biba launched its online portal to leverage the country’s fast growing e-commerce space. The email campaign was aimed at –

– increasing traffic to their website Biba.in through email marketing and
– urge customers to shop online from their independent online portal

Our idea of adding countdown timer in email to get subscribers’ attention, trigger a sense of urgency and make them take action achieved excellent results.
– 28.6% increase in click-to-open rate
– 1676% increase in website traffic through email
– 18.5% increase in online orders per email

Check out this short 1 minute video about the campaign that won the Best Email Marketing Campaign award at India Digital Awards: